Terms & Conditions

PRIVACY POLICY

Effective Date: October 27, 2026

1. Introduction and Scope

Essential Elements, Inc. (“Essential Elements,” “we,” “us,” or “our”) is a Nevada corporation with its principal place of business in Solon, Ohio. We design and supply decorative residential lighting and ceiling fans (the “Products”). We respect your privacy and are committed to handling information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect information when you:

  • visit or use our website located at www.thesislights.com and any other websites, pages, or online services that link to this Privacy Policy (collectively, the “Site”);
  • view video content on the Site; or
  • otherwise communicate with us online, by email, or by telephone in connection with the Site.

We refer to the Site and our related online services together as the “Services.”

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Services. This Privacy Policy is incorporated into and forms part of our Website Terms and Conditions (the “Terms”), available at https://thesislights.com/pages/terms-conditions

Who the Services are for. The Site provides product, specification, and support information to the general public, including homeowners, trade professionals, and our channel partners. The Services are intended for business users and for individuals who are at least eighteen (18) years of age.

An important note about purchases. Essential Elements does not sell products through the Site. Our lighting and ceiling fan products are sold through independent, third-party retailers and distributors (“Retailers”). When you click a link on the Site to a Retailer’s website, you leave the Site, and the Retailer’s own privacy policy, not this one, governs any information the Retailer collects from you, including in connection with any purchase you make. See Section 6.

The Services are intended for users located in the United States. See Section 13.

2. Information We Collect

We collect information in three ways: (a) information you provide to us directly; (b) information collected automatically when you use the Services; and (c) information we receive from other sources.

(a) Information You Provide Directly

  • Contact and inquiry information. When you contact us through a form on the Site, by email, or by telephone, for example, to ask a question, request a catalog or specification sheet, locate a Retailer or showroom, or sign up for our newsletter, we collect the information you provide, which may include your name, email address, mailing address, telephone number, company name, and the contents of your message.
  • Product support and warranty information. If you request support for a product, register a product, or submit a warranty claim, we may collect the product model and serial number, the Retailer from which you purchased it, the purchase date, proof of purchase, a description of the issue, installation details, and any photographs or documents you choose to submit.
  • Marketing and event information. If you sign up for marketing communications, register for an event, or participate in a survey or promotion, we collect the information you provide in connection with that activity.
  • Other communications. We collect the contents of any other communications you have with us, including emails, telephone calls, and feedback. See Section 12 regarding recorded telephone calls.

(b) Information Collected Automatically

When you use the Services, we and our service providers automatically collect certain information about your device and how you interact with the Services, including:

  • Device and connection information. Internet Protocol (IP) address, browser type and version, operating system, device type and identifiers, screen resolution, language settings, and mobile network information.
  • Usage information. The pages and content you view, the links you click (including links to Retailer websites), the Products you view, search for, or order, the date, time, and duration of your visit, the website that referred you to the Site, and your general geographic location inferred from your IP address.

We collect this information using cookies, pixels, tags, and similar technologies, which are described in Section 3.

(c) Information We Receive from Other Sources

We may receive information about you from:

  • Our service providers and business systems. We maintain our product catalog, customer inquiries, and support and warranty records in third-party business platforms (including Shopify). If you have previously contacted us for support, registered a product, or otherwise interacted with us, those platforms may contain information about you, which we use as described in this Privacy Policy.
  • Retailers and distributors. We may receive limited information from authorized Retailers in connection with warranty claims, returns, product safety matters, or support requests that a Retailer refers to us.
  • Social media and other platforms. If you interact with us on social media platforms or through third-party services, we may receive information from those platforms under their privacy policies and your settings.
  • Analytics and advertising partners. We may receive aggregated reports from our analytics provider about how visitors use the Site, as described in Section 3. 

3. Cookies and Other Tracking Technologies

What we use. We and our service providers use cookies (small text files placed on your device), pixels and web beacons (small transparent images or code embedded in web pages and emails), tags, software development kits, local storage, and similar technologies (collectively, “Tracking Technologies”) to operate the Services understand how they are used. Tracking Technologies may be set by us (“first-party”), or by our service providers (“third-party”).

Categories. The Tracking Technologies used on the Site fall into the following categories:

  • Strictly necessary. Required for the Site to function, such as technologies that enable page navigation, maintain your session, remember your cookie preferences, and support security and fraud prevention. You cannot turn these off through our consent tool.
  • Functional. Remember choices you make, such as language or region, so that we can enable features.
  • Analytics. Help us understand how visitors use the Site, for example, which pages are visited most often and how visitors move through the Site, so that we can improve the Site. Analytics cookies are placed only with your consent. 

Google Analytics. We use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies and similar technologies to collect information about your use of the Site, such as your IP address, device and browser information, the pages you view, the links you click, and the website that referred you, and generates reports for us about Site activity. Google may also use the information it collects in accordance with its own privacy policy, available at policies.google.com/privacy, and may collect information about your activity across other websites that use Google services. You can learn more about how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites. You can prevent Google Analytics from collecting information about your visit by declining Analytics cookies in our consent tool or by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Your choices. When you first visit the Site, a consent banner provided through our consent management platform, CookieYes, asks for your consent before any Tracking Technologies that are not strictly necessary are placed on your device. Analytics cookies are blocked until you accept them. You may accept all, reject all, or choose which categories to allow, and you may change your choices at any time by clicking the “Cookie Preferences” link in the footer of the Site. For a current list of the specific cookies used on the Site, including their provider, purpose, and duration, please see our Cookie Policy at www.thesislights.com/pages/cookie-policy

Your choices. When you first visit the Site, we ask for your consent before placing Tracking Technologies that are not strictly necessary. You may accept all, reject all, or choose which categories to allow. You may change your choices at any time by clicking the “Cookie Preferences” link in the footer of the Site. [For more information about the specific Tracking Technologies we use, please see our Cookie Policy at thesis lights.com/pages/cookie-policy.]

You can also control cookies through your browser settings, which generally allow you to refuse or delete cookies. If you disable cookies, some features of the Site.

Global Privacy Control and “Do Not Track.” We do not respond to other “Do Not Track” signals, for which no industry standard has been adopted.

Links to Retailers. When you click a link to a Retailer’s website, the Site may record that click. Once you arrive at the Retailer’s website, the Retailer and its partners may place their own Tracking Technologies, which are governed by the Retailer’s privacy policy.

4. How We Use Information

We use the information we collect for the following purposes:

  • To provide and operate the Services. To display the Site and provide the features and functionality you request.
  • To respond to you. To answer your questions, respond to your inquiries and support requests, and communicate with you about the Services.
  • To administer product support and warranties. To register products, process warranty claims, provide technical support, and maintain records of support interactions.
  • To provide product safety notices. To notify you of product recalls, safety alerts, or corrective actions relating to products you have registered or told us you own. Because our products are electrical products, we consider this an important use of your information, and we may contact you for this purpose even if you have opted out of marketing communications.
  • To send marketing communications. To send you newsletters, product announcements, and promotional communications, where permitted by law and subject to your choices (see Section 7).
  • To analyze and improve the Services. To understand how the Services are used, identify trends, diagnose technical problems, and develop new features and content.
  • To protect the Services and our business. To detect, investigate, and prevent fraud, unauthorized access, security incidents, and other harmful activity; to enforce our Terms and other agreements; and to protect the rights, property, and safety of Essential Elements, our users, and others.
  • To comply with law. To comply with applicable laws, regulations, legal process, and governmental requests, including product safety reporting obligations.
  • In connection with business transactions. To evaluate or carry out a merger, acquisition, financing, reorganization, or sale of all or part of our business or assets.
  • For other purposes. For any other purpose that we describe to you at the time we collect the information, or for which you provide consent.

We may also aggregate or de-identify information so that it no longer identifies you and use that information for any lawful purpose.

5. How We Disclose Information

We disclose information in the following circumstances:

  • Service providers. We disclose information to third-party companies that perform services on our behalf, such as website hosting, development, and maintenance; cookie consent management (CookieYes); web analytics (Google Analytics); email delivery; product catalog, customer relationship management, and support platforms; data storage; security; and professional services. These providers are permitted to use the information only to perform services for us and as required by law, except that Google’s use of information collected through Google Analytics is also governed by Google’s own policies, as described in Section 3.
  • Retailers and distributors. If you ask us to refer you to a Retailer, or if a Retailer is involved in a warranty claim, return, or support request, we may disclose relevant information to that Retailer. We do not otherwise disclose your personal information to Retailers. Clicking a link to a Retailer’s website does not, by itself, cause us to send your personal information to the Retailer.
  • Affiliates. We may disclose information to our parent company, subsidiaries, and affiliated companies for the purposes described in this Privacy Policy.
  • Professional advisors. We may disclose information to our lawyers, accountants, auditors, insurers, and other professional advisors.
  • Legal, safety, and compliance. We may disclose information if we believe disclosure is required or permitted by law, regulation, legal process, or governmental request; to product safety regulators, including the U.S. Consumer Product Safety Commission, in connection with product safety reporting, recalls, or investigations; to enforce our Terms and other agreements; or to protect the rights, property, or safety of Essential Elements, our users, or others.
  • Business transfers. We may disclose or transfer information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, or during negotiations of such a transaction.
  • With your consent. We may disclose information for other purposes with your consent or at your direction.

We do not sell personal information in exchange for money, and we do not disclose personal information to third parties for targeted advertising.

6. Third-Party Websites and Retailers

The Site contains links to websites operated by Retailers and other third parties, including “Where to Buy,” “Buy Now,” and similar links that direct you to Retailer websites where Essential Elements products may be purchased. These websites are not operated or controlled by Essential Elements. When you leave the Site, this Privacy Policy no longer applies. We encourage you to review the privacy policy of every website you visit.

Any purchase you make from a Retailer is a transaction between you and that Retailer. The Retailer collects and controls the information associated with your purchase, including your payment information. We do not receive your payment card information from Retailers.

7. Your Choices

  • Marketing emails. You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any marketing email or by contacting us using the information in Section 15. We may continue to send you non-marketing communications, such as responses to your inquiries, support and warranty communications, product safety notices, and notices about changes to our policies.
  • Tracking Technologies. You may manage your cookie preferences as described in Section 3.
  • Access, correction, and deletion. You may request access to, correction of, or deletion of your personal information as described in Section 8.

8. Your State Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information under state privacy laws. These may include the right to:

  • confirm whether we are processing your personal information and access that information;
  • correct inaccurate personal information;
  • delete personal information you have provided to us or that we have obtained about you;
  • obtain a copy of your personal information in a portable format;
  • opt out of the sale of your personal information, its processing for targeted advertising, and certain profiling; and
  • appeal a decision we make regarding your request.

Not every state privacy law applies to every business, and the rights available to you, if any, depend on your state of residence and whether that state’s law applies to Essential Elements. To the extent a state privacy law grants you rights with respect to your personal information held by us, we will honor those rights as required by that law.

How to exercise your rights. To submit a request, please contact us at info@thesislights.com, call us at 1-877-892-0007 (USA) or 1-866-492-3456 (Canada), or [complete our online request form at thesislights.com/pages/contact]. We will need to verify your identity before responding to certain requests, which may involve asking you to confirm information we already have on file. If you use an authorized agent to submit a request on your behalf, we may require proof of the agent’s authority and verification of your identity. We will not discriminate against you for exercising your rights. If we deny your request, you may appeal by contacting us using the same methods and stating that you wish to appeal.

Notice to California residents. In the preceding twelve months, we have collected the categories of personal information described in Section 2, which correspond to the following categories under California law: identifiers (such as name, email address, telephone number, and IP address); customer records information (such as mailing address and telephone number); commercial information (such as products purchased or considered and support and warranty history); internet or other electronic network activity information (such as browsing history and interactions with the Site); geolocation data (general location inferred from IP address); audio, electronic, visual, or similar information (such as recorded telephone calls and photographs you submit); and professional or employment-related information. We collect this information from the sources described in Section 2, use it for the purposes described in Section 4, and disclose it to the categories of recipients described in Section 5. We do not sell or share personal information as those terms are defined under California law, and we do not knowingly collect or process sensitive personal information as defined under California law. We do not disclose personal information to third parties for their own direct marketing purposes within the meaning of California Civil Code Section 1798.83. We retain personal information as described in Section 11.

Notice to Nevada residents. We do not sell “covered information” as defined under Nevada law. If you are a Nevada resident and wish to submit a request regarding the sale of your covered information, you may contact us at info@thesislights.com.

9. Children’s Privacy

The Services are not directed to children, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at info@thesislights.com and we will delete that information as required by applicable law.

10. Data Security

We maintain administrative, technical, and physical safeguards designed to protect the personal information we collect against unauthorized access, use, alteration, and disclosure. These safeguards include access controls, encryption of data in transit, and contractual security requirements for our service providers. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible all activity that occurs under your account.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide the Services, respond to inquiries, administer product support and warranties, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period depends on the type of information and the purpose for which it was collected. For example:

  • Inquiry, support, and correspondence records are generally retained for [___] years after our last interaction with you to allow us to provide continuity of support and address any follow-up questions.
  • Product registration and warranty records are retained for the duration of the applicable warranty period plus a reasonable period thereafter, and may be retained longer to support product safety obligations, including recalls.
  • Google Analytics data is retained in accordance with the retention setting we have selected in Google Analytics, which is [two (2) months] [fourteen (14) months] for user-level and event-level data; aggregated reports may be retained longer.
  • Records of your cookie consent choices are retained by our consent management platform for [twelve (12) months] [as required by applicable law] to document your preferences.

When personal information is no longer needed, we delete it, de-identify it, or securely store it and isolate it from further use until deletion is possible.

12. Recorded Telephone Calls

Where permitted by law, we may record or monitor telephone calls for quality assurance, training, record-keeping, and dispute resolution purposes. We will notify you at the beginning of a recorded call. By continuing a call after receiving notice of recording, you consent to the recording.

13. Users Outside the United States

The Services are intended for users located in the United States and are hosted and operated in the United States. If you access the Services from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated Privacy Policy on the Site and revise the “Last Updated” date above. If we make material changes, we will provide notice as required by applicable law, which may include posting a prominent notice on the Site, or otherwise notifying you. Your continued use of the Services after the updated Privacy Policy takes effect means you accept the changes.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise any privacy rights, or have a privacy concern, please contact us:

Essential Elements, Inc.

Attn: Privacy

30725 Solon Industrial Parkway

Solon, OH 44139

Email: info@thesislights.com

Telephone: 1-877-892-0007